Prowler Proof has kicked off this year’s advertising campaign as of 16 January. This year we have decided to diversify our audience across Southeast Queensland (Sunshine Coast, Brisbane, Toowoomba, and Gold Coast).
We have put placements across multiple BVOD (Broadcast Video on Demand) channels, including the 7 Network (Metro and Regional), the 9 Network (Metro and Regional), as well as the 10 Network (Metro and Regional). The selection of BVOD enables us to get a higher frequency with these ads and stretches across multiple channels to see which is performing best.
We will also have radio ads running on 92.4 MIXFM on the Sunshine Coast, B105 in Brisbane, HIT 100.7FM in Toowoomba, and Hot Tomato on the Gold Coast, as well as whatever bonus we receive.
With our outdoor campaigns we have decided to partner with GOA in Brisbane and on the Gold Coast, Bishopp on the Sunshine Coast, and oOH! Media in Toowoomba. We are taking advantage of their digital sites as it gives us greater flexibility with creative.
See below for just some of the outdoor sites we have selected in each region, keep an eye out and let us know if you spot one:
Maroochydore, Sunshine Motorway, Maroochydore
Enoggera Road (Cnr Ashgrove Avenue), Newmarket
Grand Plaza Drive, Browns Plains
Toowoomba, Cnr Ruthven St & Margaret St
32 Smith Street, Southport
In addition to all of this above the line activity, we also have our Google ad campaigns and social media marketing. We are booked up until April, with our new Tony 'On Patrol’ campaign creative launching that month.