The new Tony campaign kicked off in May and we are seeing great momentum building as people start to recognise Tony and get used to the new messaging.
While overall traffic was slightly down last month we saw the number of leads increase by 19% MoM which is a great result. This shows we are getting higher quality, ready-to-purchase leads.
We are including some more suburb-specific artwork for the digital billboard sights, you will be able to see these at the following sights between 6-10 pm of an evening in the coming weeks.
• Goodnight Bowen Hills
• Goodnight Fortitude Valley
• Goodnight Clayfield
• Goodnight Milton
• Goodnight Spring Hill
We will be rolling out something similar on digital to keep the creative fresh and build upon this new branding.
We will continue to monitor this through the colder months and adjust accordingly. Let us know your thoughts at any time by emailing firstname.lastname@example.org